In March 2011, Marc Atlan originated the idea of teaming up David Beckham with H&M. In close collaboration with H&M’s Creative Director (Donald Schneider) & David Beckham’s team (Simon Fuller & XIX Entertainment), Marc subsequently art directed the ensuing worldwide ad campaigns, product packagings and all collaterals. In February 2012, this powerhouse partnership produced “one of the most talked about Super Bowl TV commercials ever aired” (Source: Ad Age, Super Bowl XLVI).
For the next campaign — in another bold move — Marc came up with the original idea of using Guy Ritchie to direct the Spring 2013 TV commercial. Marc and his team are responsible for the concept & script, the Art Direction of the movie & all the creative components of the global campaign.